Marketing Your Chapter

As a state we are working to increase our media relations, encompass a greater area of involvement, and ultimately increase our membership numbers. We highly encourage students and advisers across the state to utilize these marketing strategies in your chapters to help us expand our FCCLA network and reach our goals.

• Brand FCCLA: utilize the logo, tagline, yearly theme, and colors (red and white) in all chapter activities
• Get the Word Out: fill your hallways with FCCLA flyers, create articles for the school newspaper, and adapt the sample brochure for your chapter and hand it out everywhere
• Make it Personal: personally invite your friends, family and community members to FCCLA events

• Advocacy Toolkit
• Chapter Letterhead
• Media Advisory Template
• Media Release Template
• Elevator Speech Creation
• Year Long Media Plan
• Chapter PR Plan Worksheet
• Social Media Graphics

• 75th Anniversary Chapter Press Release Template
• 2020 Post Virtual National Leadership Conference Press Release
• 2020 VLE Skill Demonstration Event Press Release
• 2021 FCCLA Week Press Release 
• State Conference Press Release
• FCCLA Logos
• FCCLA Branding and Promotion Guide